Google is buying you the wrong people
It chases the cheapest form fill it can find. The cheapest person on earth is one who was never going to pay.
Costs you: a lead count that looks great and an empty bay
Google Ads teardowns · Local service & online stores · U.S.
You pay Google for customers
you never get.
Three things cause it in almost every account. In 20 minutes I show you which one is yours.
Read-only access. You keep the findings whether we work together or not.
Start here
The three mistakes from the video
None of them is about bidding. At least one is running in your account right now.
Half your budget never reaches search
Search Partners and Display are on by default. The money leaves before anyone types your service.
Costs you: more than half the budget, every single month
You lose them after Google did its job
Missed calls. A six-hour reply. A page that loads in six seconds. You already paid for that person.
Costs you: the customers you already paid for
The bays are the easy part.
Real accounts I run
Numbers, not promises
Straight from Google Ads. Cheaper market than yours, so read the method, not the dollars.
Auto service · 22 months
$2.01 per enquiry
2,830 calls and form fills, same account, no break since January 2025
Enquiries2,830
Per enquiry$2.01
Site converts10.6%
Total spend$5.7k
Second shop · cold start
26 enquiries
in the first three days of running
Clicks313
Per enquiry$4.39
Spend$114
Window tinting
12% of visitors
left an enquiry instead of leaving
Clicks142
Enquiries17
Per enquiry$2.69
HVAC install · 5 months
129 enquiries
steady every month, May through October
Enquiries129
Site converts10%
Per enquiry$8.53
B2B · mechanical contracting
8 qualified leads
from a $40 test budget, clicks cost $1 each
Clicks39
Leads7–8
Spend$40
How I work
No agency games
Your card, your budgetMoney goes straight to Google. Never through me.
Your accountsSite, ads, passwords. Yours from day one.
Weekly numbersHow many enquiries and what each one cost.
You talk to meNo account manager. No junior running your account.
Twenty minutes. Then you know.
Read-only access. A screen recording and a one-page fix list. Yours whether we work together or not.